Providing market information to Georgian exporters
Introducing Georgia and Georgian products to companies around the world
Assisting foreign companies in sourcing products in Georgia
Offering online trade leads both for Georgian exporters and overseas importers
Assisting Georgian companies in developing an export marketing strategy
Overseas Exhibitions and Trade Missions. GEPA is actively involved in preparing overseas business visits for Georgian business groups to meet with new trading partners; we also prepare and part finance Georgian sectors' participation at international exhibitions. Many foreign delegations, commercial and governmental, pay a visit to our agency during their visits to Tbilisi. Study tours for sectors with potential have been organized to Canada, UK and Germany.
With financial assistance from the German government's technical assistance
programme, GTZ, GEPA part-finance participation of Georgian exporters in
overseas trade shows/exhibitions. GEPA/GTZ have already assisted companies to
take part in exhibitions in Germany, France, Italy and the Middle East.
Conditions for participation are that export products must be of export
quality, prices examined by German specialists and a group of a minimum of
three producers from one sector participates in each exhibition.
Training Center. GEPA offers a wide range of export training courses to Georgian businessmen, civil servants, and commercial banks, on subjects ranging from export pricing to utilizing e-commerce in exporting. All courses are taught by international and Georgian specialists in their given fields of specialization.
A new Training Programme that Georgian Export Promotion Agency offers to Georgian companies differs considerably from the Programme already conducted by GEPA within the framework of previous TACIS project. It includes an In-Company Training that is designed to meet the training needs of companies participating in GEPA's Export Development Program.
Customized programs have been developed for specific companies to increase the
professional skills of company managers and staff and thereby help them improve
their export activities. In-company training is considered as part of the
consultancy service provided by GEPA to existing exporters and to companies
with the potential to export. Format and content of training depends on
business features of individual companies. Mostly practical exercises and case
studies have been used to achieve the best results.
Alongside in-company training, GEPA continues to offer general training in
Export Marketing, Export Promotion, Strategic Business Planning etc.
GEPA hopes that new arrangements run in the field of training, will be of real
assistance to Georgian companies in enhancing their export marketing activities
and in achieving increased export orders.
Publications. GEPA staff prepares a variety of publications for both Georgian exporters and overseas companies. These publications include Export Newsletter, Market Briefs, Fact Sheets and the Directory of Georgian Exporters. Recently a brochure on Georgian viticulture and winemaking was prepared in corporation with the Institute of Viticulture.
Export Newsletter. Export Newsletter is available both in print and electronic formats on our website. It is circulated to Georgian companies and international organizations. It includes information on opportunities outside Georgia for exporters, case studies on successful Georgian and foreign companies and an update on any changes in Georgian, and foreign legislation, which may affect exporters. It also advises of forthcoming exhibitions and incoming buying missions from overseas.
Market Briefs. Market Briefs are prepared in Georgian and are available for Georgian companies interested in specific industries and markets. Market briefs prepared to date are as follows:
1. UK Wine Market
2. Pipes' Market in Italy
3. Organic Food market in Germany
4. UK Nuts Market
5. Timber Market in Germany
6. UK Tea market
7. Intellectual Property - overview
8. EU Fertilizer Market
9. USA and EU Markets for Essential Oils
10. Wine Market in Japan
11. Mineral Waters in Japan
Sample Market Brief: Wine Market in Japan
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Sample Market Briefs: Mineral Waters in Japan
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1.4 Foreign Investment Promotion
1.3.1 Government’s Foreign Investment Promotion Policy
Removing Administrative Barriers to Investment in Georgia. FIAS (Foreign Investment Advisory Service, a joint service of the International Finance Corporation (IFC) and the World Bank) conducted a study of administrative barriers to investment in Georgia. The principal counterpart for this project was the Presidential Commission on Support of the Private Businesses in Georgia. The Presidential Commission on Support of Private Businesses is the lead counterpart for this project (for more details refer to Paragraph 1.3.1 describing the activities of Foreign Investment Advisory Council - FIAC). The main objective of this study was to identify the major administrative impediments to investment and to recommend the steps for streamlining, simplifying and increasing transparency in order to help improve the environment for business in Georgia. Although the primary focus of the study was foreign investment, the administrative procedures and regulatory framework affect domestic investors as well. Therefore, applying the principle of national treatment (i.e. no preferential treatment for foreign investors), this study is intended to help strengthen the business environment for all investors—domestic and foreign alike.
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